pop-up stores

photo credit: E.J. Judge, WCBS-FM

Beatles Mobile Pop-Up Stores Hit NY and LA

Earlier this week (November 13) Beatles fans in New York and Los Angeles were treated to mobile Beatle “pop-up shops.” The “shops” were customized double decker buses, which made several stops. The buses served to promote the release of the Beatles’ catalog on 180-gram vinyl LPs. The stores sold the LPs collectively as a box set, as well as individually; Beatles CDs and other merchandise was also on sale. In each city, a unique commemorative shirt from the event was sold (and sold quickly to eager Beatles collectors).

11/14/2012

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