He may bit a bit longer in the tooth from when we saw him in the original Anchorman back in 2004. (Has it really been 9 years?) But Ron Burgundy is the same lovable doofus in these truck ads that also promote Anchorman 2. The madmen behind Chrysler’s ads with Clint Eastwood and Eminen honoring Detroit automakers, bring us Will Ferrell loving him some Dodge Durangos.
According to CBS Dallas, Olivier Francois, Chrysler’s marketing chief, bartered work on the commercials in exchange for the promotion in the ads of an “Anchorman” sequel that is due out in December. In other words, Francois got Bergundy for free. (You can pretty much bet that Paramount Pictures paid Ferrell a butt-load, though.) Chrysler To Paramount: We promote your movie, your guy talks nice about our Dodge Durango.
Check out the other 2 brilliant ads:
And remember, Ron will read ANYTHING on his teleprompter:
-Lee Callahan, Jack FM