Wine Snobs To Apple: ‘Champagne’ iPhone Not Allowed
You may have heard the latest rumors about the next iPhone- it’s going to be gold! (sort of, read on…)
A Japanese website leaked photos of what the new iPhones will supposedly look like, according to The Verge. One of the new colors is rumored to be “champagne” and that has angered a bunch of hoity-toity French wine snobs. The Washington Post is reporting that a trade association for French wines is warning Apple to keep its grimy hands off the champagne flute, so to speak. A fancy-pants lawyer for the Interprofessional Committee for Champagne Wine* basically told French media that the color ‘champagne’ doesn’t exist and suggested that Apple would only be using the term to piggyback on the iconic French brand. *JACK added italics for sarcastic effect.
As is typical of Apple, there is no official word on the colors or names of colors of the next iPhones. The 5S and 5C models are set to be unveiled next week.
The protectors of the champagne brand in France are certainly a force to be reckoned with. The Post reports that Perrier, Yves Saint Laurent and a Swedish yogurt company have all been the targets of high-profile lawsuits for attempting to ride the coattails of the champagne brand. But ‘sparkling wine iPhone’ just doesn’t have the same ring to it.
We’ll see who wins this battle, but JACK’s money is on the all-powerful Apple. (And we want to be some of the first ones holding that champagne iPhone!)