Graphic images of drunk driving car crashes and scary statistics don’t seem to work, so the maker of Smirnoff and Captain Morgan is trying a new approach to get people to drink responsibly: embarrassment.
This new ad campaign is a montage of highly intoxicated people stumbling, falling down, falling asleep and generally struggling to perform typically easy tasks like walking and putting on a shoe. The obvious message is that drinking too much can be dangerous, but the liquor company is hoping the fear of humiliation will end up being a more powerful motivator to keep you from imbibing in that extra cocktail at last call. “Ooooh, she’ll regret seeing that on Facebook tomorrow,” the the voice over quips as a young woman does a face-plant on the sidewalk. Ouch.
You’re probably giggling because you know you’ve looked like this at least once. Admit it.