Hole frontwoman Courtney Love has been busy, currently starring in a splashy ad campaign for Saint Laurent alongside Marilyn Manson andSonic Youth‘s Kim Gordon. Furthermore, Fall Out Boy recently announced that she appears on the band’s forthcoming comeback album, Save Rock & Roll.
Now, Love is tapping into her acting chops to star in a “web series” of ads promoting NJOY brand electronic cigarettes. True to form, the polarizing rocker drops an F-bomb in the spot’s climatic moment as she faces down a stuffy aristocrat for smoking one of the e-cigarettes inside a palatial setting. The spot also features a snippet from the title track of Hole’s 1998 album, Celebrity Skin.