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Tyler Mouths Off In New Burger King Commercial

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Where's the beef?  In Steven Tyler's case, it seems to be mostly in the lip area. (Scott Gries/Getty Images)

Where’s the beef? In Steven Tyler’s case, it seems to be mostly in the lip area. (Scott Gries/Getty Images)

Steven Tyler hasn’t quite attained Gene Simmons status when it comes to branding his band, but the Aerosmith frontman has plenty of business opportunities for himself. The “American Idol” judge stars in a new Burger King commercial, which has already started airing on television. Now watch the 30-second ad below.

In the ad for Burger King’s new crispy chicken strips, Tyler mouths off to a manager who asks him to wear a hairnet, among other acts of defiance (pretty tame for a major rock star, though). Most notably, he busts out his harmonica for a little riffing.

The reaction to Tyler’s Burger King commercial is tame compared to the controversy surrounding a similar ad featuring R&B singer Mary J. Blige. Public criticism for Blige’s commercial suggested that the ad played up racial stereotypes by presenting an African-American singing about fried chicken. Blige herself said she was not pleased with the commercial, and that the ad was not presented in the way she originally agreed upon. No word on how much Tyler was paid for his Burger King ad, but Mary J. Blige earned a reported $2 million for hers, which was quickly pulled.

–Jillian Mapes, CBS Local

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