Rumors of TV’s death have been greatly exaggerated. For all the talk of YouTube, Netflix, iPads, Hulu, smartphones, iTunes, and Redbox killing television . . . Americans are watching more of it than ever.
In 2010, Americans watched the most TV in history . . . an average of Thirty-four hours per person, per week. Total viewing went up 1%.
And yes, people are watching cable, and cable networks are making more original programs . . . but the broadcast networks still dominate.
The weakest of the four major broadcast networks, NBC, still had more than twice as many viewers as the strongest cable network, USA.