Coming in at number ten on Radio.com’s Green Artist countdown are the 90’s staple rockers, [lastfm]Pearl Jam[/lastfm]. In the past, the band have loomed large on the stage of socially conscious artists; but they’ve stepped up their game to end up on this year’s countdown. They’ve done it all while leaving a smaller footprint. Read on to see just what Eddie and crew are doing to go green.
On March 29th, [lastfm]Pearl Jam[/lastfm] announced that it will voluntarily mitigate carbon emissions from the band’s 2009 world tour by partnering with the Cascade Land Conservancy (CLC), a national leader in urban forest restoration, to plant approximately 33 acres of native trees and plants in communities around the Puget Sound in Washington state.
[pullquote quote=”We view this as a cost of doing business.” credit=”Stone Gossard, Pearl Jam”]
The band is achieving this by donating over $200,000 to plant the trees, which should offset their carbon footprint by roughly 7,000 metric tons. Conservation International chief adviser, climate and water, Michael Totten estimates [lastfm]Pearl Jam[/lastfm]’s actual carbon emissions from its 32-date 2009 tour to be 5,474 metric tons of CO2.
All that math means that [lastfm]Pearl Jam[/lastfm] is cleaning more than they are contributing. They took a number of factors into account including, air and bus travel for the band and crew; hotel rooms and nights for the band and crew; the venues at which the band performs; the attendance for each concert; concert equipment freight and transportation; plus a good faith estimate of fan travel to and from each concert.
“A band on tour generates a lot of carbon,” said Stone Gossard, Pearl Jam’s guitarist and founder. “We are constantly moving, using carbon-dependent forms of transportation and a great deal of energy. Since 2003, we have elected to mitigate our carbon output by tracking and calculating our emissions and contributing money to projects that strategically work to improve the environment. We view this as a cost of doing business.”[photogallerylink id=2931 align=right]
It all adds up to what the band sees as their duty as a business and citizens. Their hope is that other businesses and community members will follow their lead in realizing that everyone must commit to finding ways to contribute to the long term health of our world even while striving to succeed economically.
Want to get more tips and news on smart ways to affect the world? Head over to Smart Planet
SmartPlanet.com is the premier destination for savvy advice, thought-provoking analysis and expert discussion on the intersection of technology, business and life. Covering decisions that reach from the boardroom to the living room, SmartPlanet.com is the place to go for innovative insight and ideas that impact the world around you.